All case studies

/ Lease-Up Campaign

The Lofts Downtown

Arts Quarter Holdings · 2024

/ Results

0%

Leased

0

Season to full lease-up

0%

Higher achieved rents

0K

Local campaign followers

The challenge

A beautiful warehouse conversion was invisible online: no brand, dark photos, and syndicated listings with the wrong floor plans. Vacancy sat at 40% in a hot rental market.

What we did

  • /01Rebranded the building around its industrial character and Arts Quarter location.
  • /02Re-photographed every unit and common space; produced drone and twilight video.
  • /03Ran a hyper-local Instagram campaign featuring resident artists from the neighborhood.
  • /04Fixed listing syndication and rebuilt the leasing funnel with instant tour booking.

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Elena Cruz

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