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/ Development Launch

Harborview Residences

Meridian Development Group · 2025

/ Results

0+

Qualified buyer leads

0x

Return on ad spend

0%

Units sold

0

Months ahead of schedule

The challenge

Harborview was entering a crowded luxury market with two competing developments launching the same quarter. The developer needed 40% of units reserved before a financing milestone, with no model unit to show and no brand to market.

What we did

  • /01Built the project brand from scratch: naming refinement, identity, and a story centered on waterfront living.
  • /02Produced photorealistic 3D renders and a cinematic launch film to stand in for the missing model unit.
  • /03Ran geo-targeted Meta and Google campaigns against high-net-worth audiences within a 90-minute drive.
  • /04Designed and promoted a broker-preview launch event that generated 300 attendee registrations in two weeks.

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