/ Results
0x
Monthly sales velocity
0%
Lower cost per lead
0
Days to turnaround
0
Lots sold in the next year
The challenge
After 18 months on the market, Maple Grove was selling two lots a month. The campaign targeted downsizers, but the buyer data showed the real audience was young families priced out of the city.
What we did
- /01Audited 18 months of lead data to identify the true buyer profile the campaign was ignoring.
- /02Re-shot the entire community around family life: parks, schools, and weekend mornings.
- /03Rebuilt landing pages and ad creative for the family audience, with a school-district content series.
- /04Launched lookalike audiences modeled on the community's actual recent buyers.
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