/ Results
0%
Lower cost per qualified lead
0+
Seller leads in year one
0
Metro markets covered
0.0x
Blended return on ad spend
The challenge
Summit was buying portal leads at rising prices and shrinking quality. They wanted their own pipeline across three metro markets: predictable, owned, and cheaper.
What we did
- /01Replaced portal spend with owned campaigns: Google Search for high-intent sellers, Meta for buyer demand.
- /02Built dedicated landing pages per market with home-valuation and buyer-guide offers.
- /03Set up retargeting funnels and CRM automation so no lead went cold.
- /04Delivered weekly cost-per-lead reporting by market, campaign, and agent.
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